Catronaut
Alf Gadberry
Designer, Illustrator

K Brand Identity

K-system-2-01.jpg
App Store

App Store

 

K BRANDING

 
APP MARK

APP MARK

SECONDARY APP MARK

SECONDARY APP MARK

TAGLINE

TAGLINE

VERTICAL VS LANDSCAPE MARK PLACEMENT

VERTICAL VS LANDSCAPE MARK PLACEMENT

MARK MAIN PRIMARY COLOR AND VISCEVERSA

MARK MAIN PRIMARY COLOR AND VISCEVERSA

MARK SECONDARY COMBINATIONS

MARK SECONDARY COMBINATIONS

 

K SWATCHES

 
PRIMARY PALETTE

PRIMARY PALETTE

SECONDARY PALETTE AND TINTS

SECONDARY PALETTE AND TINTS

DARK BACKGROUND

DARK BACKGROUND

LIGHT BACKGROUND

LIGHT BACKGROUND

RULES OF THREE

RULES OF THREE

COLOR MEANING

COLOR MEANING

 

K TYPOGRAPHY

 
PRIMARY FONT

PRIMARY FONT

SECONDARY FONT

SECONDARY FONT

SUPPORT FONT

SUPPORT FONT

DIGITAL HIERARCHY

DIGITAL HIERARCHY

PRINTING HIERARCHY

PRINTING HIERARCHY

VERTICAL AND LANDSCAPE SAMPLE DISTRIBUTION

VERTICAL AND LANDSCAPE SAMPLE DISTRIBUTION

LANDSCAPE SAMPLE

LANDSCAPE SAMPLE

APP GRID STRUCTURE

APP GRID STRUCTURE

SLIDE PRESENTATION 1

SLIDE PRESENTATION 1

SLIDE PRESENTATION 1

SLIDE PRESENTATION 1

 

K ICONOGRAPHY

 
ICONS STRUCTURE

ICONS STRUCTURE

ICONS REDUCTION

ICONS REDUCTION

ICON COLOR SAMPLE COMBINATION

ICON COLOR SAMPLE COMBINATION

CHART COLOR COMBINATION

CHART COLOR COMBINATION

 

K ILLUSTRATION

 
PATTERN FROM ABSTRACT TO FIGURATIVE

PATTERN FROM ABSTRACT TO FIGURATIVE

ILLUSTRATION SKETCH SAMPLE

ILLUSTRATION SKETCH SAMPLE

ILLUSTRATION SKETCH SAMPLE

ILLUSTRATION SKETCH SAMPLE

 

K PHOTOGRAPHY

 
k-photo-2.jpg
photography1.jpg
k-photo-3.jpg
k-photo-4.jpg
 

K MEDIA

 
STREET AD CAMPAIGN

STREET AD CAMPAIGN