Alf Gadberry
Designer, Illustrator

K Process


K Brand Guidelines

February 15, 2019





Moodboard Session No. 1

January 14, 2019

What is K? 

It’s the 11 letter of the alphabet.

It’s the 18 element of the periodic table, Potassium.

It’s a rectangle and square dancing.

It’s a horse tranquilizer.

It’s a cereal.

It’s an illegal drug.

It’s a character in Blade Runner 2049.

It’s a Japanese name.

It’s a song.

It’s a thousand units.

It’s 01001101

It’s a rubber company.

It’s kindergarten.

It’s a tax form.

It’s a letter in the Egyptian alphabet.

It’s a key.

It’s OK.



Brand Design Session No. 2

January 18, 2019



System Presentation No.1

JANUARY 30, 2019



System Presentation No.2

FEBRUARY 4, 2019




February 6, 2019



K Brand Identity

FEBRUARY 8, 2019