Alf Berry portrait

I like to help brands to growth in times of change ❖ from design to reality ✦

A precise designer who swapped blueprints for cosmopolitan brand identities. I transform concepts into compelling visual stories. I specialize in brand identity, web design and illustration, with a focus on creating expandable systems.

As a former architect, I pay close attention to spatial concepts and the rigor of design processes. As an illustrator and designer, I take inspiration for my work from science fiction, magical realism, and, of course, New York City.

A halloween cat

Process ↘



Researching and workshopping to secure a detailed understanding of the brand. Informed by the audit, it will help me to understant the brand's positioning on the market laying down your ideal paths.



Defining the brand strategy and its position in the market, I’ll identify unique qualities for a clear brand narrative, a stunning first impression and a reliable design system in this phase.



Setting up the foundation of the brand. I’ll organize our insights into a core narrative, develop the design systems and structure for the company brand. We’ll test all the design elements we develop.



Guided by the needs of your market and our conceptual vision, I’ll draft, sketch, and experiment intuitively and objectively to provide the solutions adhering to the logic of the brand narrative.



Executing the chosen direction, I’ll build all of the visual elements into a clear, effective, and timeless solution. The more rigorous the process, the more satisfying the final result.

Selected Clients →

Publications  →

2022 Voice NFTResidency Program → 2020 Cinco8. Collage Series, Publication. Caracas, Venezuela2020 Cinco8. Group Show Publication. Caracas, Venezuela2018 Photoville, Group Show. Brooklyn, NY → 2018 ViceVersa Magazine, Publication. New York, NY2017 “Los Diez”, Group Show. New York, NY → 2014 Revista Ojo, Publication. Caracas, Venezuela

Awards & Exhibitions  →

2020 PRSA Silver Anvil Award in collaboration with FATFREE Studio2019 Latin American Ilustración 8 (LAI8), Chosen. New York, NY2019 Antiracist Research and Policy Center Contest, Finalist. Washington DC → 2019 American Ilustración 38 (AI38), Chosen. New York, NY2018 Art Elevated. The Garment District Art Festival. New York, NY → 2018 ViceVersa Magazine, Publication. New York, NY → 2017 Latin American Illustration 6, Winner. New York, NY2013 “Hiding in the City” Liu Bolin. Galerias Freites, Collaborator. Caracas, Venezuela2013 II BOD Art’s Salon, Group Show. Caracas, Venezuela → 2012 VIII Bienal Iberoamericana de Arquitectura, First place. Cadiz, Spain → 2002 Plastic Art’s Salon USB. Special Mention. Caracas, Venezuela